Showing we’re the right choice
Global People’s promise is to deliver the best candidate for the job to their large employer base, while upholding inclusivity and diversity. And so to communicate their mission and commitment to the clients, Global People sought to work with a local team, who would recognize and pin down the local specificities, but also think globally. This didn’t work in our favor, but we were determined to prove our grit and expertise, and ultimately bring the project to fruition.
Our first choice was to once again team up with our long-term partner—Helder Merk—a Netherlands-based agency, with whom we’ve been delivering full-service projects for years. The team at Helder Merk lives and breathes brand strategy—and combined with our expertise in design and software development—we knew we would rise to the challenge and help Global People accomplish its rebranding goals.
Our main goal was to get to work on the project, and so our strategy was to come clean with the client—we asked for more time to deliver the finished product, we offered the best possible price; and we also worked side by side with the team at Helder Merk. With them working alongside us, and our previous working experience, we managed to secure the project and so dived deep straight away.