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Global People: A diverse world was created by various talents

  • Branding

  • Custom Website

  • Front End Development

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  • Global People

    We create opportunities, open doors and help multicultural talent to realize their ambitions. Because a diverse world requires diverse talent!

  • Industry

    Human Resource

  • Company Size

    10 - 50 Employees

  • Headquarters

    Amstelveen, Netherlands

Made Tight matched Global People’s diverse target audience with their website design while facing the challenge of functional integration of a complex CRM.

Global People is a Dutch company that matches organizations and top employers with diverse talent. After more than a decade of bridging the gap between multicultural talent and top employers as Young Global People, the company decided to rebrand and elevate its UX experience. This is the story of our journey. The story of Global People and Made Tight is also a story of our work alongside a long-term Dutch client, Caroline Koppers, and her agency—Helder Merk. On their end, Global People wanted to forge a new brand identity, but keep some of the well-recognized traits of the existing brand. So, we had to revamp the website, deliver a new visual identity and a style guide, and also completely integrate the new website with the existing CRM—Carerix.

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Showing we’re the right choice

Global People’s promise is to deliver the best candidate for the job to their large employer base, while upholding inclusivity and diversity. And so to communicate their mission and commitment to the clients, Global People sought to work with a local team, who would recognize and pin down the local specificities, but also think globally. This didn’t work in our favor, but we were determined to prove our grit and expertise, and ultimately bring the project to fruition.

Our first choice was to once again team up with our long-term partner—Helder Merk—a Netherlands-based agency, with whom we’ve been delivering full-service projects for years. The team at Helder Merk lives and breathes brand strategy—and combined with our expertise in design and software development—we knew we would rise to the challenge and help Global People accomplish its rebranding goals. 

Our main goal was to get to work on the project, and so our strategy was to come clean with the client—we asked for more time to deliver the finished product, we offered the best possible price; and we also worked side by side with the team at Helder Merk. With them working alongside us, and our previous working experience, we managed to secure the project and so dived deep straight away.

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Challenge: Merging the brand’s identity with design

Before we started working on the branding, we agreed with the team at Global People to wait for a new logo to be rolled out. Their idea for the new logo was to keep the essence of the old branding and build atop that layer. Once the logo was unveiled, we started developing the style guide and social materials. 

Before we started working on the branding, we agreed with the team at Global People to wait for a new logo to be rolled out. Their idea for the new logo was to keep the essence of the old branding and build atop that layer. Once the logo was unveiled, we started developing the style guide and social materials. 

One of the core challenges in building the website was delivering on the right nuances of visual aesthetics. As Global People promotes diversity, we wanted to create a connection with all different types of website visitors—and then match the setting and lighting.

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Achieving seamless integration with pre-existing CRM software, and other feats

Global People uses Carerix as their CRM system. Carerix is a robust recruitment software that covers recruitment and selection, from end to end, as well as temporary staffing and finding substitutes, all in one system. And integrating it all was a complex endeavor.

Apart from not having worked with Carerix ever before, the documentation and information on this type of connection was scarce. And it’s not the integration that was a particular issue—but ensuring that the integration was up and running at all times was a challenge to overcome.

In the end, we successfully kept the integration active and functional at most times. While some glitches may occur sporadically within the integration, we’re still there to ease the issue through our dedicated tech support for Global People.

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The results: a journey that still lasts

The final results of the project are:

  • Smooth and fast loading time for each web page, despite the integration of a complex platform; 
  • A brand style that matches the logo we were given; 
  • A style guide and an aesthetic that reflects the company’s values and target audience;
  • The continuation of a collab with Global People, now in the form of dev support

"During this rebranding project we have come to the core of our organisation and a correct translation has been made to our full brand experience on the website and other marketing material. We have experienced this as a clear and professional process, where the team thought along with us and have taken all our wishes into account. In addition the team has been always available and switches quickly if problems arise. Our brand now reflects who we are, what we propagate and what we can offer. A brand that appeals to all our target groups and presents itself with a clear message with the look & feel that matches it. The most important result is that we reach more customers and candidates with our new brand and we are also approached more by new customers. The rebranding therefore really contributes to an increase in customers, candidates and therefore the growth of our company."

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Wilma Schild

Global People CEO
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