The first challenge we had to overcome was growing our own team so we can actually build a full SaaS product. Before working on InvoiceQuick, our expertise was top shelf regarding UI and UX design, as well as front-end development, but that could get us only two thirds of the way.To build a proper SaaS backend, we needed to hire an experienced as well as available back-end developer, in the country where most developers where already employed and not really looking for new challenges.We were lucky enough to find the right person, and to assemble a strong team where everyone involved felt they were working towards the same goal!
Our second, and probably most important challenge came after the MVP was successfully launched. We were onboarding users, they were happy, but our value to them was short-term - they only used InvoiceQuick during those couple of minutes needed to create an invoice and than moved on.
This is when why needed to decide to focus on a specific market segment - freelancers and small businesses - who just wouldn’t use and couldn’t pay for full, enterprise-grade invoicing solutions, and also didn’t need most of those features. But at the same time needed something more than just an invoice maker.
So we developed a long-term plan to add features that our users need and will find useful, like making recurring invoices and tracking PNL.